Ace of Freight
Built to Haul. Branded to Reign.
Overview
ACE of Freight isn’t your average logistics company—it’s a force on the road. Specializing in both dump trucks and 18-wheelers, ACE moves with purpose and precision. But before hitting the road in style, they needed a brand that matched the power of their fleet and the pride of their team.
Prolific Pixel was tapped to elevate their identity with a brand system that could command respect at 60 MPH, look sharp on every rig, and set the visual tone for future expansion.
The Challenge
ACE of Freight had a name that hit hard—but no consistent brand to back it up. They needed a system that would:
- Work across truck wraps, uniforms, paperwork, and signage
- Reflect grit and luxury—from the highway to the contracts
- Make the business look ready for serious contracts, city partnerships, and scale
Prolific Pixel’s Role
Lead Visual Identity Designer | Freight Branding Specialist
Our work focused on building a brand strong enough to represent their mission and versatile enough to move with them.
Deliverables included:
- Logo refinement and visual alignment
- Typography system for print and digital
- Vehicle decal-ready layout for dump trucks and 18-wheelers
- Business cards + digital document templates
- Style guide for consistent future application
Logo Design Strategy
The ACE logo blends symbolism with strategy:
- Ace of Spades: A nod to dominance, power, and precision
- Road Striping in the Spade: Represents the open road and constant motion
- Trailer and Semi Silhouette: Grounding the brand in its industry
- Chrome & Gold Gradient: Signifies boldness, black excellence, and legacy
Together, the visual speaks to legacy, hustle, and reliability not just logistics.
Truck & Trailer Application
We designed layouts that allow the ACE logo to scale across:
- Dump truck beds with side and tail placements
- 18-wheeler trailers with bold, clean rear-facing designs
- Fleet cohesion across multiple vehicle types with contrast-ready vinyl use
- Branded DOT info layouts that maintain clarity without losing flair
Print & Digital Assets
To support daily operations and branding efforts, Prolific Pixel delivered:
- Custom business cards with black + metallic accents
- Invoice headers + document templates
- Basic social media profile kit
- Optional gear mockups (jackets, safety vests, hard hats)
Impact
ACE of Freight now rolls with a brand that mirrors its muscle. Whether hauling rock, asphalt, freight, or steel, the trucks speak for the company before the paperwork even starts. Since the rebrand, the business has built greater visibility, consistency, and pride across every job.
Services Provided by Prolific Pixel
- Brand Visual System
- Logo Refinement + Application Layout
- Truck Decal Strategy
- Business Card + Print Collateral
- Typography & Color Direction
- Brand Style Guide
From asphalt to authority.
Prolific Pixel helps brands like ACE of Freight own every mile.
