C Squared Media
Framing Vision. Capturing Precision.
Overview
C Squared Media is a forward-thinking production company specializing in videography, photography, and digital marketing. With a focus on creative storytelling and cinematic visuals, they needed a brand identity that would reflect both their technical skillset and creative edge.
Prolific Pixel was brought in to lead the development of a full brand system—anchored by a custom-designed logo that fuses visual storytelling with precision design.
The Creative Brief
C Squared Media wanted a logo that felt:
- Modern and media-savvy
- Distinct within the creative content space
- Symbolic of both motion and imagery
- Scalable for everything from digital campaigns to gear cases
My Role via Prolific Pixel
Lead Brand Designer | Strategic Consultant
- Logo design with layered meaning
- Color palette + type system
- Brand guidelines for internal + external use
- Visual logic for print, web, and motion use
Logo Design Breakdown
The C Squared Media logo is a visual blend of tech, storytelling, and clarity.
Core Features:
- Aperture-style “C”: The circular vortex effect pays homage to camera mechanics, representing their command of the lens and visual depth
- Play button in the “D”: A direct nod to videography, hinting at their motion-first storytelling
- Squared frame: Reinforces the brand’s structure, professionalism, and emphasis on framing both visuals and ideas
- “²” mark: A subtle intellectual layer that elevates the name while reinforcing symmetry and hierarchy
The logo’s geometry allows it to feel cutting-edge and clean, making it versatile across production gear, social content, brand decks, and motion graphics.
Brand Guidelines + Visual System
The project included a fully developed brand guideline manual featuring:
- Color palette: Midnight blue, orange-red, slate gray, and silver—striking and digital-forward
- Typography: Bold sans-serifs for power and clarity, paired with monospace for tech-focused detail
- Clear usage instructions for different formats and contrast backgrounds
- Application mockups across video overlays, lower thirds, thumbnails, and packaging
Outcome
C Squared Media now shows up with a refined, cinematic identity that reflects their position as storytellers and strategists in the digital age. Whether viewed on a homepage, in a pitch deck, or branded on a camera rig, the C² mark confidently represents precision, storytelling, and visual mastery.
Services Provided by Prolific Pixel
- Logo Design + Symbol Development
- Visual Identity System
- Brand Guidelines Booklet
- Application Mockups
- Color + Typography Strategy
Vision captured. Strategy framed.
Prolific Pixel builds brand systems that move as smoothly as the stories they represent.
