Gentlemen's Club Barbershop

Client:

Role:

Creative Director | Brand Designer | Event Designer

Service Render:

Logo Design · Brand Refresh · Event Collateral · Street Marketing Assets

Year:

2023 - 2024

Close Shaves. Proper Fades. Iconic Design

Overview

The Gentlemen’s Club Barbershop is more than just a place to get a fresh cut it’s a cultural staple in Fredericksburg, VA. Known for their clean fades, strong community presence, and smooth confidence, the shop needed a brand identity that matched their energy.

Prolific Pixel stepped in to bring the vision to life, starting with a logo redesign that fused modern edge, barbershop tradition, and street-level swagger. We also worked closely on community events, flyers, stickers, and more building a brand that shows up strong online and in real life.

The Challenge

The barbershop had a name that stood out but their visuals didn’t hit the same. They needed:

A vector-based logo that could scale from signage to social posts
A character or icon that felt fun, memorable, and brandable
Event flyers and stickers that looked good and moved fast
A consistent identity that could represent the culture they built in the shop

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Prolific Pixel’s Role

I led the full refresh, bringing a bold, polished, and street-smart aesthetic to the barbershop brand.

Deliverables included:

Logo redesign and vectorization
Custom smiley face mascot
Flyer design for community events + partnerships (ex: DTLR + back-to-school)
Sticker and print asset creation
Visual identity system for color, fonts, and layout guidance

Logo Design Breakdown

The updated logo had to carry weight whether on a window decal or a promo hoodie.

Key Design Moves:

Bold typography for “Barber Shop” to reflect strength and legacy
Classic script font for “Gentlemen’s Club” to nod to tradition and flair
Red and black base palette for confidence and clarity
A custom-designed smiley face character with shades and a fresh line-up to add personality, approachability, and merch potential

The smiley became more than an icon it became a symbol of good vibes, good cuts, and good people.

Event Collateral & Community Design

Over multiple community activations, Prolific Pixel designed:

Event flyers with bold, readable layouts for mall kiosks, schools, and social platforms
Stickers and quick-print graphics for barbershop use and giveaways
Co-branded graphics with partners like DTLR to promote free cuts and school supply drives

Results & Impact

The Gentlemen’s Club now has a fresh, scalable identity that feels rooted in barbershop tradition but visually ready for the next generation. The smiley face has become instantly recognizable, the flyers carry presence, and the brand finally matches the quality of their fades.

From the mirror to the mall, The Gentlemen’s Club Barbershop shows up sharp.